Pricing

Per rooftop. No per-seat surprises.

One price covers every salesperson, BDC rep, and manager at the rooftop. Madison AI usage and tracking are included — Foundry adds enterprise governance.

Forge

Single rooftop, getting moving fast.

$899/store · month
  • Lead Management with ADF & website intake
  • Customer 360 with VIN & license OCR
  • Showroom visits & sales-process steps
  • Tasks, calendar, and unified activities
  • Madison AI — auto-responder + follow-up
  • Up to 5,000 AI interactions / month
  • Email support, weekday hours
Start with Forge

Foundry

Enterprise networks, full governance.

Custom
  • Everything in Anvil
  • AI Trust Center with autonomy controls
  • Impersonation audit & SSO
  • Custom integrations and feeds
  • Unlimited AI interactions
  • Dedicated CSM & quarterly reviews
  • 99.95% uptime SLA
  • Custom data residency options
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All plans include row-level security, nine system roles, and the full feature set in /features. Annual billing available.

Frequently asked

Pricing FAQ

Is there a per-seat fee?

No. Pricing is per rooftop and includes unlimited users in your nine system roles — admin, GM, sales managers, salespeople, BDC, F&I, service, marketing, and platform owner.

What counts as an AI interaction?

One inbound + outbound exchange handled by Madison AI counts as one interaction, regardless of tool calls. Auto follow-ups within the same conversation thread don't compound.

Can I add stores mid-term?

Yes. New rooftops are pro-rated to the cycle. UUID-based store provisioning and user_store_assignments apply on day one.

Do you offer migrations?

We import customer, lead, sales, and trade-in history from common CRMs. Migration scope is included on Anvil and Foundry; Forge migrations are quoted separately.

Is service / parts pricing different?

Service is included via the Service Department toggle, which can be hidden per store if you don't run a service drive on that rooftop.

Want a tailored quote?

Tell us your store count and lead volume — we'll send a numbered proposal within one business day.